Your Wellness. Your Way.

Annual Membership Campaign for The Salvation Army Kroc Center Hawaii

Creative Strategy • Art Direction • Print Design • Promotional Marketing • Copywriting

For The Salvation Army Kroc Center Hawaii's annual membership drive, I developed the theme 'Your Wellness. Your Way.' This campaign highlighted the Kroc Center's unique position as a full-service community center, emphasizing the ability for members to customize their wellness journey.

I led the creative direction, designing key campaign assets including the direct mailer, a rewards card, and a coupon card. I wrote all copy for these materials and provided guidance to a junior designer for the development of additional promotional pieces.