Impact Report

Annual Impact Report for Kroc Center Hawai‘i

Creative Concept • Art Direction • Print Design • Copywriting • Content Strategy

Project Overview: Designed the 2025 annual Impact Report for The Salvation Army Kroc Center Hawaii, their key fundraising piece. This vital publication aims to engage the community and inspire donations to support the Kroc Center's essential programs.

The Challenge: The client wanted a fresh design, distinct from their previous reports. The core challenge was to make potentially dry data compelling and clearly demonstrate the Kroc Center's positive community impact. Initial content lacked visual interest, requiring a creative approach to develop engaging storytelling.

My Solution: I led the redesign and creative direction, shifting the focus from statistics to impactful community stories. This involved:

• Creating a new, professional, and engaging visual style for the report.

• Reorganizing the content for better flow and impact.

• Developing compelling narratives around community stories to highlight the Kroc Center's real-world influence.

• Crafting visually rich layouts from the initial content provided.

Outcome: Launched in May 2025, this Impact Report is a crucial tool for promoting the Kroc Center's services and driving donations by effectively communicating their community impact.