Dream. Learn. Do.

Enrollment Campaign & Materials for Hanalani Schools

Creative Concept • Art Direction • Print Design • Lettering & Illustration • Video Graphics

Hanalani Schools, a private institution serving students from preschool through high school, sought a new enrollment campaign. Collaborating with my team, I developed the theme 'Dream. Learn. Do. The Hanalani Way,' capturing the unique student journey and effectively communicating the school's distinct educational philosophy.

I led the creative direction, designing their enrollment booklet, which was their key marketing piece to be used over several years, in addition to direct mailers, and other collateral. To further amplify the campaign, we developed a series of videos and social media reels featuring my hand-lettering and illustrations, bringing the 'Dream. Learn. Do.' theme to life across multiple channels.